Stellar Community Fund
MY ROLE: SENIOR DESIGNER/ART DIRECTOR
TEAM: CREATIVE DIRECTOR, SCF PROGRAM MANAGER
AGENCY: HEYO
Refresh of the Stellar Community Fund website involved a comprehensive update aimed at improving user experience and engagement. The desired outcomes were to maintain the active involvement of voters by keeping them consistently engaged with ongoing projects, encourage the submission of higher quality and more impactful projects, and foster a stronger sense of community within the program itself. From a visual perspective, the design direction sought to align closely with the recent Stellar brand refresh, ensuring brand consistency, while prioritizing the needs and expectations of the developer-focused audience as the primary users of the platform.