As part of a global rebrand initiative, I contributed to the update of regional photo content for Facebook’s Marketing Experts program. This project involved refreshing localized photography across 26 regions, each featuring 4 distinct shots tailored to fit specific web layout requirements. A total of 52 models were photographed to ensure diverse and authentic representation aligned with the new brand aesthetic. My responsibilities included briefing the external agency, providing clear direction on props and overall styling, supporting the creative process on set, and managing final image selections to meet both brand guidelines and regional preferences.