Smart Contracts on Stellar’s launch marks the beginning of an expanded direction for Stellar. The Build Better campaign initiative aimed to build momentum and demonstrate a commitment to excellence, ensuring developers have the tools to create exceptional projects more effectively. Our push focused on engaging with existing developers and attracting new ones to the network. This months-long initiative spanned multiple digital and physical channels and was a cross-functional, marketing-led effort.

Key components included a UGC campaign, social media takeover, and a builder house specifically focused on developers. These elements worked together to foster community involvement, increase visibility, and provide hands-on support to developers, reinforcing Stellar’s dedication to empowering creators within its ecosystem.