I designed a complete visual system for Facebook’s small business education platform, bringing together scattered resources into a cohesive onboarding experience. My work included developing intuitive flows, iconography, and explainer visuals, as well as building a modular template library in Figma to support consistency across hundreds of pages. While the company-wide brand refresh was happening in the background, my focus was on making the platform accessible, unified, and easy to navigate in collaboration with product and content teams.

Note: Only a few artifacts from this project were preserved. The mockup shown reflects the visual direction and process I led.