Stellar Brand Refresh
MY ROLE: ART DIRECTOR / SENIOR DESIGNER
TEAM: CREATIVE DIRECTOR, CMO, CEO, MARKETING MANAGERS, COMMS TEAM, DESIGNERS, DIGITAL TEAM
AGENCY: POPCORN BRAIN
Our recent brand update is a big step in improving our look while keeping what makes us special. We introduced modern fonts, new colors, custom illustrations, and better graphics. Each part was designed to make our brand clearer, more engaging, and easy to use on all platforms.
The new fonts mix professionalism with friendliness, using clean and detailed lines. Our colors are bright and balanced to show trust, innovation, and warmth, fitting our brand’s personality. Custom illustrations add uniqueness and help tell stories that connect with our audience.
A highlight of the update is naming Idris Elba as our new brand ambassador. We created a brand film that shows our core values and new look, bringing our message together across marketing, social media, and digital channels.